Core Web Vitals Are a Conversion Lever—Not a Checkbox
What we measure, how we prioritize fixes, and the experiments that tie speed improvements to revenue.
Performance work should be framed as customer experience, not Lighthouse scores. We set budgets per template, fix the top friction points first, and validate with real user monitoring where possible.
Once the experience is stable, we run controlled experiments on hero clarity, proof placement, and form friction—so speed gains translate into measurable conversion lifts.
This is how Core Web Vitals become a growth lever: fewer bounces, higher scroll depth, and more qualified actions on the same traffic.
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