E‑commerce
Northline Commerce
+312% organic sessions YoY
Problem
A fragmented storefront stack slowed releases, diluted brand consistency, and left SEO technical debt unaddressed as paid costs climbed.
Solution
We rebuilt the customer journey on a performance-first architecture, unified the design system, and installed an always-on SEO program tied to revenue categories.
Execution
- Technical migration with crawl parity, redirects, and monitoring
- Core Web Vitals remediation + edge caching strategy
- Category IA refresh with structured data and internal linking model
- Content velocity program aligned to commercial intent
Results
+312%
Organic traffic
+84%
Revenue from organic
2.1s → 1.1s
LCP (mobile)
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